Hmm... I'm not sure how that would change FF, but some of the comments I've read to that article mention that if Firefox became any more like Chrome, it would become "even more bloated", "hang around in the background even after being told to shut down", etc. Furthermore, "the reason people usually use Firefox is that they don't like Chrome. But Mozilla just want to turn Firefox into Chrome." (Mind you, the vast number of comments come from Linux users, so I'm not sure how that would compare on my non-Linux box).
Personally, I don't like Chrome. I've been using FF for years, have set it up just the way I like it, and see no reason to use a different browser just because it's made by Google.
At any rate... any ideas about the other names mentioned? E.g. Fossa Mail, Claws Mail, or Pale Moon?